Published in November 2009, the Digital Revolution is one of Dorling Kindersley's successful Essential Managers series.
Although my Internet/Digital Marketing books were written as a practitioner guide as well as a student text, this is my first book that was not aimed primarily at the academic market.
Explains how to assess online opportunities, plan your strategy and succeed in the digital sector
Step-by-step instructions, tips, checklists and 'ask yourself' features show you how to understand technology, set up and maintain a website and do business online
Table, illustration, 'infocus' panels and real-life case studies explain how to access digital communities, analyse data and reach new markets