Although this book can be used in its own right as a glossary of terms, phrases and concepts that you might come across in an Internet marketing environment, it is written primarily to be a companion to Internet Marketing: a Practical Approach.
My reasoning behind this is that I have found that my students who are new to Internet marketing - particular those from outside the UK - do not have full understanding of some of the terms and concepts that are used within online marketing. This book will help those students - and anyone else that is new to what can be the confusing medium that is the Internet.