Alan's musings ... some personal views and rants
on this digital marketing malarkey
Please note that most of these musings date back a good few years ... so please bear that in mind when you are reading them. Some of the examples might be a bit dated - but the basic message remains the same. Indeed, you might find some of these views more interesting - and useful - because they are 'dated'.
What is digital marketing? A definition.
What is social media marketing? A definition.
Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes? More evidence that the emperor is dancing around in his underwear?
Read why I'm becoming a bit of an anti-digital-marketing digital marketer.
The research findings presented in why people use social media pretty much match similar research I've conducted.
Something that has rankled with me for a while, but has become more of an issue of late is non-marketers in digital marketing.
Despite the assurances of evangelists of - and those selling - online advertising, I'm still to be convinced. Here are a few examples of badly targeted ads that appeared on my PC/iPad/phone screens over a few weeks in 2019.
Those who know me already appreciate that I hold many academic papers in low regard, see why I think that so many academic articles are such shite.
Anyone who has read any of my books or attended any of my talks, seminars or lectures will know I take a very firm - and opinionated - stance on the role of IT department - i.e. computer scientists - in website development. Read about it in what is it about me and 'IT'?
Websites made easy considers how easy it is to get website development wrong.
Since 1996, I've said that there is nothing new in marketing on the web - read what I mean by the statement.
A few words on registering a personal domain name - advice for students.
What is creative negativity in a business context?.
My analysis-come-history of what is online retail? is one of the most visited pages on this website.
It's a phrase I use all the time with regard to marketing, and it is particularly relevant to website design - but what do I mean when I say when you're inside the bottle, you can't read the label?
I say that not all products are suitable for online transactions - live with it, e-marketing is not for every organization.
A job ad which typifies what is [still] wrong with digital marketing. And one that shows some organizations know what they're doing.
Helping the buyer to buy - an important aspect of digital marketing ... where did I get this notion from?
Behavioural marketing - new? I don't think so.
Product reviews are a big deal in buyer behaviour, but I rarely give reviews of anything and take little notice of them when deciding on a purchase. My review of product reviews tries to explain why ... and in turn offer up one reason why the review model is flawed.
More than a musing - this is a rare academic paper from me ... free publicity - you can't give it away. It was presented at the Athens Institute for Education and Research in 2010.
s-commerce - the latest retail experience?