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Everything you need to know about
Artificial Intelligence

It's a computer program that does clever things.

Computer scientists: get over it.

Ultimately, AI is something that marketers will use unknowingly as an integral part of a tool or application – the outcome being far more important than the technology that helps achieve it. For example, few marketers could explain HTML - fewer still C++ ... and yet the first is the coding for websites and C++ is used by Microsoft in applications such as Word and Excel.

Furthermore, such is the hype for AI that many things described as AI are in reality (only) algorithms that run automatic processes through machine learning and uses robotics and rules-based systems to predict outcomes. We're still a long [long] way from the AI of science fiction stories [self-thinking robots taking over the world] - for an easy-to-read narrative of where we are at Computers Already Learn From Us. But Can They Teach Themselves? is very good. Take particular note of the roles of the various participants. These folk are at the cutting edge of the subject, yet their descriptions of where we're at with AI are both objective, and - if you're a science fiction buff - a bit disappointing.

Should you really want to know a bit more about AI, try the excellent Artificial Intelligence for Marketing: Practical Applications by Jim Sterne ... but you'll reach the same conclusion: for the vast majority of organizations and the folk who work in them: you need to know no more than artificial intelligence is computer software.

If you want to know how AI is/can be used in marketing, follow the links in section 1.4 of Digital Marketing chapter 1.

How to cite this page:
Charlesworth, A. (2018). Artificial Intelligence. Retrieved [insert date] from AlanCharlesworth.com: https://www.alancharlesworth.com/DigitalMarketing/artificial-intelligence.html

This page was first published in September 2018 ... but it may have been updated or amended since then.