Digital Marketing a Practical Approach - home

More stuff that adds to the content of the book

If you're serious about digital marketing - as a student or practitioner - you need to do some reading. Here's some books that are worth a look.

Also worth reading is an updated version of my book Key Concepts in e-Commerce, is an A to Z of what digital marketing is about - and it is now all available online for free. It won't take you long to read, and it will add to your background knowledge of the subject ... and so, your understanding of it. This is about the original book - and this is the online version which I re-titled Digital Marketing Definitions [e-commerce is what we called digital back in the day].

Another one of my books that I've put online is Choosing the Right Domain Name:  a Marketing Perspective. The subtitle - all you need to know about domain names (and some you don't need to know, but is interesting anyway) - lets you know what the book is about. The hard copy sold very well over the years - but some aspects of the content are now a tad out-of-date, so I'm giving it away for free. Bargain!

Some more stuff on a background to the internet from the 2nd edition of Digital Marketing - a Practical Approach.

Some more stuff on domain names from the 2nd edition of Digital Marketing - a Practical Approach.

Some more stuff on website hosting from the 2nd edition of Digital Marketing - a Practical Approach.

Some more stuff on the digital transformation.

Some more stuff on blockchain.

Everything you need to know about Artificial Intelligence.

Some more stuff on a background to social media from the 2nd edition of Digital Marketing - a Practical Approach.

It's a few years old now, but I think Strategic Planning for the real world is quite possibly the best - and most influential - article on 'digital' marketing that I have ever read. If you're serious about working, or studying further, in the field, reading it is compulsory.

The e-Business Success Programme ... a European Social Fund [ESF] project delivered over 20 weeks in the summer of 2000.  Readers born around or after that year, might find this history interesting.

Another piece from history is this magazine article I wrote on m-Commerce ... in January 2001.

These search commands for Google can be useful in identifying search terms for SEO.

The BBC's 12 deadly sins of website design.

If you have interest in how we did things in the early days of the web, here's some stuff of my own from bygone days in digital marketing blasts from the past.

The contemporary incarnation of selling Direct-To-Consumer [DTC].

It is one of those urban myths that it is easy to register a domain name for GBP10 and sell it later for millions [it is possible, but the odds are about the same as winning the lottery] or that you can have websites on domains that are similar to 'real' names and make a fortune from the advertising. Well, you can - but take a look at what is domaining? before you decide on it as your career path. Since the article was written, Google has now pretty much out-lawed this practice by penalizing it in the search algorithm. However, the article is worth reading so that you can spot any similar practice in current ad-fraud techniques. It is also arguable that dubious 'content' marketing sometimes uses a similar concept - particularly when performed by dubious affiliate marketers.