Digital Marketing 4th ed
chapter 1
introduction
chapter 2
digital customers
chapter 3
the digital landscape
chapter 4
SEO
chapter 5
website development
chapter 6
e-commerce
chapter 7
the B2B website
chapter 8
advertising online
chapter 9
email marketing
chapter 10
marketing on social media
chapter 11
metrics and analytics
case studies
for the exercises
some more useful digital stuff
support for tutors, trainers and teachers
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