Digital Mkting 4th ed ch1 Introduction

CHAPTER 1   INTRODUCTION 

further reading ...

The following links take you to content that supplements and updates this chapter of the book. Note that

I’ve included some articles that are a few years old  ... don't let their publication date put you off - they are

still relevant now. The most recent posts are at end of each section.



­­I tried to write the book as if I was having a conversation with the reader. I might not have succeeded ... but I tried.   Alan


This chapter doesn't lend itself to further reading ... just be sure to take a few minutes to read the the key points because they will help you to make sense of the rest of the book.


I do, however, have a new key point; it is that ...


ChatGPT – nor any other brand of AI large language model (LLM)

writing tool – was used in the writing of this book ;-)

Share by: